Marketing Strategy Fundamentals Overview

A marketing strategy refers to a business's overall game plan for reaching prospective consumers and turning them into customers of their products or services. A marketing strategy contains the company's value proposition, key brand messaging, data on target customer demographics, and other high-level elements. Marketing strategy is an organization's promotional efforts to allocate its resources across a wide range of platforms and channels to increase its sales and achieve sustainable competitive advantage within its corresponding market

This certification in Marketing Strategy Fundamentals is design for anyone intrested in learning more about Marketing Strategy to anyone interested in knowing more about Marketing Strategy; learning about key concepts in Marketing Strategy as and gaining a basic understanding of the Sales and Marketing framework that helps to effectively manage sales and marketing efforts in any organization.

Goals of this course

At the end of this course, the participant will be familiar with the key concepts in Marketing strategy and will get a basic understanding of Marketing The Marketing Strategy Fundamentals certification exam will validate your understanding of various marketing strategy. On passing the exam, you will be accredited with a Certificte in Marketing Strategy Fundamentals.

Who this course is for

The course can be taken by professionals and students interested in knowing more about Sales and Marketing

Course Prerequisites

There is no prerequisite for this course

Certification Exaam
  • Multiple Choice
  • 40 questions for the exam
  • One mark awarded for every right answer
  • No negative marks for wrong answers
  • 30 questions need to be answered correctly to pass
  • 60 minutes duration
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