Coporate Sales Fundamentals Overview

This certification course is crafted for anyone interested in knowing more about Corporate Sales, learning key concepts in Corporate Sales and gaining a basic understanding of the Sales and Marketing that helps to manage sales and marketing efforts in any organization. This course outlines the best practices and processes to be followed for effective business-to-business (B2B) sales. It also provides guidance on activities related to building business relationships, successfully working with other businesses to help them see the value in the company’s products and services, conducting effective negotiations with other organizations; and ensuring leads generation, qualification, follow-up, and other related activities.

Goals of this course

At the end of this course, the participant will be familiar with the key concepts in Corporate sales and will get a basic understanding of Corporate Sales The Corporate Sales Fundamentals certification exam will validate your understanding of Corporate Sales. On passing the exam, you will be accredited as a Certified Corporate Sales Fundamentals. Successful candidates will be awarded the Certified Corporate Sales Fundamentals certification after passing the certification exam.

Who this course is for

The course can be taken by professionals and students interested in in knowing more about Corporate Sales and having basic understanding of marketing strategy.

Course Prerequisites

Students need to have an interest and aptitude for Corporate Sales.

Course Syllabus
  • What Is Coporate Sales?
  • A Brief History of Corporate Sales
  • Aspects of Sales and Marketing
  • Understand Sales Value Proposition
  • Determine Corporate Sales Channels
  • Plan sales Governance
  • Determine Sales Targets
  • Create Marketing Aspects
  • Determine Sales Targets
  • Sales and Negotiation Training
  • Product Training
  • Profile Target Customers and Decision Makers
  • Lead Generation and Qualification
  • Needs Assessment for Each Qualified Lead
  • Presentation, Overcoming Objection, and Closure
  • Classification of Accounts and Resource Allocation
  • Corporate Accounts Alignment
  • Client Management
Certification Exam
  • Multiple Choice
  • 40 questions for the exam
  • One mark awarded for every right answer
  • No negative marks for wrong answers
  • 30 questions need to be answered correctly to pass
  • 60 minutes duration
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