Digital Marketing Course Overview
Digital marketing is one of the most sought after and valuable skills in Nigeria today. It is important for everyone who will be in involved in business to learn digital marketing. Boost your career by becoming a certified digital marketer with our in-demand course. This course is crafted to take you through the online marketing assets, tools, and methods. In this course, we'll cover SEO, YouTube Marketing, Facebook Marketing, Google Adwords, Google Analytics, and more!
Goals of this course
At the end of this course, student would be familair with the core concepts of digital marketing needed to land an entry-level job. You would be able to attract and engage customers through digital marketing channels like search and email, measure marketing performance through analytics and present insights, analyze online performance, and grow customer loyalty
Skills you'll gain
- Marketing
- Email Marketing
- Search Engine Optimization (SEO)
- Social Media Marketing
- Content Marketing
- Search Engine Marketing
Course Prerequisites
This course is begineer friendly but basic computing skills is required for the course.
Who should take this course
- Anyone looking to add a highly paid skills to their resume
- Business owners who don't know where to get started
- Website owners who want to get traffic and sales
- Professionals who are seking to change career, job or industry to digital marketing related field
Course Outline
- What is Digital Marketing?
- Segments and Roles in Digital Marketing
- Introduction to Digital Marketing Tools & Techniques
- Using the right channels to target and market to the right customers
- Building a target persona
- Market Segmentation, Targeting
- Planning Online Business Strategy
- Selected Market, Product Positioning
- Marketing Model & Stages
- Introduction into Search Engine
- Search Engine Maketing (SEM)
- Search Engine Optimization (SEO)
- Explain the purpose of SEO (search engine optimization) and essential SEO terms
- Recognize strategies to build brand awareness among potential customers
- Optimize website content for SEO
- Understand search engine marketing (SEM) and how it benefits businesses
- Basics Of Email Marketing
- Importance of Email Marketing
- How to carry out Email Marketing
- Write effective email copy, subject lines, and preview text
- Plan, test, execute, measure, and optimize email-marketing campaigns
- Creating Marketing Emails to gain organic followers
- Measure and analyze email campaign results
- Define social media marketing and describe its purpose
- Identify core pillars of social media marketing: strategy, planning and publishing, listening and engagement, analytics and reporting, advertising
- Define the goals of a social media campaign
- Write, design, and repurpose engaging content for social media